What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 6Sept25-Marie1

LK Bennett Eevi Espadrille Wedges in Black Suede

Sep 7

Sep 7 LK Bennett Eevi Espadrille Wedges in Black Suede

Princess Marie, Shoes

Christian Dior Dior Signature S6U Sunglasses

May 31

May 31 Christian Dior Dior Signature S6U Sunglasses

Princess Marie, Accessories, Sunglasses

Zara Textured Belted Coat in Oyster White

Sep 27

Sep 27 Zara Textured Belted Coat in Oyster White

Princess Marie, Outerwear

Hugo Boss Enavi Top in Black

Nov 27

Nov 27 Hugo Boss Enavi Top in Black

Princess Marie, Tops