What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 6Sept25-Soph1

Penelope Chilvers Gamine Bow Shoes in Black Suede

Aug 17

Aug 17 Penelope Chilvers Gamine Bow Shoes in Black Suede

Countess of Wessex, Shoes

Erdem Ruched Long Sleeve Midi Dress

Oct 7

Oct 7 Erdem Ruched Long Sleeve Midi Dress

Countess of Wessex, Dresses

G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Jun 20

Jun 20 G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Countess of Wessex, Accessories, Earrings

G.Collins and Sons Diamond Set Infinity Pendant

Nov 14

Nov 14 G.Collins and Sons Diamond Set Infinity Pendant

Countess of Wessex, Accessories, Necklace