What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7 For All Mankind

7 For All Mankind Luxe Lady Jumpsuit

Mar 8

Mar 8 7 For All Mankind Luxe Lady Jumpsuit

Crown Princess Mary, Jumpsuits

7 For All Mankind B(air) Kimmie Bootcut Jeans in Duchess

Apr 18

Apr 18 7 For All Mankind B(air) Kimmie Bootcut Jeans in Duchess

Crown Princess Victoria, Bottoms

7 For All Mankind Cargo Trousers

Apr 27

Apr 27 7 For All Mankind Cargo Trousers

Crown Princess Mary, Bottoms