What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7Apr15

Christian Dior Grommet Wool Beret in Ivory

Jun 12

Jun 12 Christian Dior Grommet Wool Beret in Ivory

Hats, Queen Sonja

Christian Dior Asymmetrical Pumps in Black Leather

May 28

May 28 Christian Dior Asymmetrical Pumps in Black Leather

Princess Charlene, Shoes

Hugo Boss Jetala Blazer in Navy

Feb 14

Feb 14 Hugo Boss Jetala Blazer in Navy

Queen Letizia, Outerwear

Escada Silver Accents Skirt in Grey

Oct 9

Oct 9 Escada Silver Accents Skirt in Grey

Queen Sofia, Bottoms

Escada Silver Accents Jacket in Grey

Oct 9

Oct 9 Escada Silver Accents Jacket in Grey

Queen Sofia, Outerwear

Chanel Double-Breasted Wool Swing Coat

Apr 5

Apr 5 Chanel Double-Breasted Wool Swing Coat

Princess Caroline, Outerwear

Hugo Boss Taru Trousers in Navy

Nov 3

Nov 3 Hugo Boss Taru Trousers in Navy

Queen Letizia, Bottoms

Hugo Boss Norrmalm Business Bag in Black

Oct 28

Oct 28 Hugo Boss Norrmalm Business Bag in Black

Queen Letizia, Bags

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories