What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 7Aug14

Zara Dress with Rounded Collar and Frill

May 2

May 2 Zara Dress with Rounded Collar and Frill

Princess Beatrice, Dresses

Pretty Ballerinas Shirley Ballet Flats in Black Quilted Leather

May 2

May 2 Pretty Ballerinas Shirley Ballet Flats in Black Quilted Leather

Princess Beatrice, Shoes

River Island Mixed-Print Structured Bag

Feb 18

Feb 18 River Island Mixed-Print Structured Bag

Princess Beatrice, Bags

Cartier Panthere Art Deco Evening Bag in Gold Leather

Oct 10

Oct 10 Cartier Panthere Art Deco Evening Bag in Gold Leather

Queen Sofia, Bags

TOUS Ruby Emerald and Moonstone Earrings

Jun 29

Jun 29 TOUS Ruby Emerald and Moonstone Earrings

Queen Letizia, Accessories, Earrings