What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

October 22, 2026

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Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

All tagged 7Feb21

Dec 26

Dec 26 Bogner Emilia Ski Pants

Sarah Williams

Queen Silvia, Bottoms

Feb 13

Feb 13 Hestra Gauntlet CZone Junior Mittens

Sarah Williams

Princess Estelle, Accessories

Feb 12

Feb 12 Reima Juoni Winter Pants

Sarah Williams

Prince Oscar, Bottoms

Feb 12

Feb 12 Hestra Primaloft Jr Mittens

Sarah Williams

Prince Oscar, Accessories, Princess Estelle

Feb 12

Feb 12 Patagonia Hi-Loft Down Sweater Hoody

Sarah Williams

Prince Oscar, Outerwear, Princess Estelle

Feb 12

Feb 12 The North Face Plasma Thermal Jacket

Sarah Williams

Crown Princess Victoria, Outerwear

Feb 11

Feb 11 Acne Studios Face-Patch Striped Beanie in Black

Heaven

Crown Princess Victoria, Hats

Jun 6

Jun 6 Carters Sherpa Collar Fleece Jacket

Sarah Williams

Prince Oscar, Outerwear

Oct 27

Oct 27 POC WO Mittens Extra

Sarah Williams

Crown Princess Victoria, Accessories

Oct 5

Oct 5 J Lindeberg Watson Ski Pants

Sarah Williams

Crown Princess Victoria, Bottoms

Jul 25

Jul 25 Canadiens Sofie/G Coat in Navy

Sarah Williams

Princess Estelle, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 26 Bogner Emilia Ski Pants

Feb 13 Hestra Gauntlet CZone Junior Mittens

Feb 12 Reima Juoni Winter Pants

Feb 12 Hestra Primaloft Jr Mittens

Feb 12 Patagonia Hi-Loft Down Sweater Hoody

Feb 12 The North Face Plasma Thermal Jacket

Feb 11 Acne Studios Face-Patch Striped Beanie in Black

Jun 6 Carters Sherpa Collar Fleece Jacket

Oct 27 POC WO Mittens Extra

Oct 5 J Lindeberg Watson Ski Pants

Jul 25 Canadiens Sofie/G Coat in Navy

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