What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7Feb22

Christian Dior Bobby Bag

Apr 18

Apr 18 Christian Dior Bobby Bag

Camille Gottlieb, Bags

Ebba Brahe Duchess Earrings

Oct 26

Oct 26 Ebba Brahe Duchess Earrings

Crown Princess Victoria, Accessories, Earrings

House of Dagmar Tuva Cord Blazer

Aug 13

Aug 13 House of Dagmar Tuva Cord Blazer

Crown Princess Victoria, Outerwear