What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Sézane Hana Shirt

Queen Letizia, Tops

Sézane Hana Shirt

Queen Letizia, Tops

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Queen Letizia, Tops

All tagged 7Feb22

Christian Dior Bobby Bag

Apr 18

Apr 18 Christian Dior Bobby Bag

Camille Gottlieb, Bags

Ebba Brahe Duchess Earrings

Oct 26

Oct 26 Ebba Brahe Duchess Earrings

Crown Princess Victoria, Accessories, Earrings

House of Dagmar Tuva Cord Blazer

Aug 13

Aug 13 House of Dagmar Tuva Cord Blazer

Crown Princess Victoria, Outerwear