What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 7Feb23-Max1

Schutz Amely Sandals

Feb 7

Feb 7 Schutz Amely Sandals

Queen Maxima, Shoes

Tom Ford Penelope Metal Butterfly Sunglasses

May 13

May 13 Tom Ford Penelope Metal Butterfly Sunglasses

Queen Maxima, Accessories, Sunglasses

Natan Couture Josie Dress in Blue

May 12

May 12 Natan Couture Josie Dress in Blue

Queen Maxima, Dresses

Sophie Habsburg Moneypenny Bag in Cream Python

May 20

May 20 Sophie Habsburg Moneypenny Bag in Cream Python

Queen Maxima, Bags, Countess of Wessex, Princess Catharina-Amalia