What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 7Jan22-Eug

LØCI x Blue Marine Foundation Nine Sneakers in Nine Navy / Beige / Red

Jan 10

Jan 10 LØCI x Blue Marine Foundation Nine Sneakers in Nine Navy / Beige / Red

Princess Eugenie, Shoes

Nanushka Alamo Coat in Check

Jan 10

Jan 10 Nanushka Alamo Coat in Check

Princess Eugenie, Outerwear

Zara Long Belted Dress in Black

May 4

May 4 Zara Long Belted Dress in Black

Princess Eugenie, Dresses

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags