What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7Jul22

Valentino Rockstud Flap Shoulder Bag in Pink Leather

Jul 8

Jul 8 Valentino Rockstud Flap Shoulder Bag in Pink Leather

Princess Madeleine, Bags

Alaïa Bombe Sandals in Black Suede

Jul 8

Jul 8 Alaïa Bombe Sandals in Black Suede

Princess Madeleine, Shoes

MISA Katja Dress

Jul 8

Jul 8 MISA Katja Dress

Princess Madeleine, Dresses

MISA Hermosa Dress

Jul 8

Jul 8 MISA Hermosa Dress

Princess Madeleine, Dresses

Thierry Mugler Vampire Dress

Jul 7

Jul 7 Thierry Mugler Vampire Dress

Princess Maria-Olympia, Dresses

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Chloé Lauren Lace-Detail Sneakers

Jun 16

Jun 16 Chloé Lauren Lace-Detail Sneakers

Princess Madeleine, Shoes

Veronica Beard Aaliyah Linen-Blend Dickey Blazer

May 1

May 1 Veronica Beard Aaliyah Linen-Blend Dickey Blazer

Princess Madeleine, Outerwear

Rolex Cosmograph Daytona White Dial Watch

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Princess Madeleine, Accessories, Watches