What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7Jun01

Valentino Satin Embellished Bag

Feb 19

Feb 19 Valentino Satin Embellished Bag

Bags, Crown Princess Marie Chantal, Grand Duchess Maria Teresa, Princess Caroline

Valentino Buckle Suit Jacket

Feb 19

Feb 19 Valentino Buckle Suit Jacket

Crown Princess Marie Chantal, Outerwear

Valentino Cascading Ruffle Halter Gown

Feb 18

Feb 18 Valentino Cascading Ruffle Halter Gown

Crown Princess Marie Chantal, Gowns

Chanel Sequin Evening Gown

Mar 28

Mar 28 Chanel Sequin Evening Gown

Princess Caroline, Gowns