What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

All tagged 7Jun15

Jun 22

Jun 22 Transit Par Such Linen Coat

Sarah Williams

HGD Stéphanie, Outerwear

Jul 28

Jul 28 Prada Pleated Satin Clutch in Fuchsia

Heaven

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Jan 8

Jan 8 Gucci Soho Leather Top Handle Bag in Brown Leather

Polka Popp

Charlotte Casiraghi, Bags

Jan 3

Jan 3 Gianvito Rossi Gianvito 85 Pumps in Black Patent Leather

Heaven

Crown Princess Mette Marit, Shoes

Nov 30

Nov 30 Valentino Embroidered Wool-blend Coat

Heaven

Outerwear, Crown Princess Mette Marit

Jun 26

Jun 26 Hermes Double Sens Tote

Sarah Williams

Meghan Markle, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 22 Transit Par Such Linen Coat

Jul 28 Prada Pleated Satin Clutch in Fuchsia

Jan 8 Gucci Soho Leather Top Handle Bag in Brown Leather

Jan 3 Gianvito Rossi Gianvito 85 Pumps in Black Patent Leather

Nov 30 Valentino Embroidered Wool-blend Coat

Jun 26 Hermes Double Sens Tote

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