What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 7Jun24-Soph

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Sophie Habsburg Lola Bag in Military

Jun 7

Jun 7 Sophie Habsburg Lola Bag in Military

Countess of Wessex, Bags

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Penelope Chilvers Colina Leather Wedges

Feb 15

Feb 15 Penelope Chilvers Colina Leather Wedges

Countess of Wessex, Shoes

Erdem Vesper Skirt

Jun 15

Jun 15 Erdem Vesper Skirt

Countess of Wessex, Bottoms