What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

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Princess Ingrid-Alexandra, Bags

All tagged 7May25-M

Katrin Cecilia Jacobsen Straw Hat

Oct 1

Oct 1 Katrin Cecilia Jacobsen Straw Hat

Crown Princess Mary, Hats

Erdem Narella Dress

Jun 16

Jun 16 Erdem Narella Dress

Crown Princess Mary, Dresses

Scanlan Theodore Crepe Knit Wrap Jacket

Sep 9

Sep 9 Scanlan Theodore Crepe Knit Wrap Jacket

Outerwear, Tops, Crown Princess Mary

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes