What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

Read more →

October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

Read more →

HGD Stéphanie, Accessories, Earrings

All tagged 7May25-M

Katrin Cecilia Jacobsen Straw Hat

Oct 1

Oct 1 Katrin Cecilia Jacobsen Straw Hat

Crown Princess Mary, Hats

Erdem Narella Dress

Jun 16

Jun 16 Erdem Narella Dress

Crown Princess Mary, Dresses

Scanlan Theodore Crepe Knit Wrap Jacket

Sep 9

Sep 9 Scanlan Theodore Crepe Knit Wrap Jacket

Outerwear, Tops, Crown Princess Mary

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes