What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 7, 2026

Crown Princess Victoria and Prince Daniel meet Crown Princess Couple's Foundation's youth and expert council

November 7, 2026

On Thursday, Crown Princess Victoria and Prince Daniel met with the Crown Princess Couple's Foundation's youth and expert council at the Royal Palace.

November 7, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 7 Sophie Habsburg Moneypenny Bag in Petrol

May 7 Erdem Violetta Draped Crepe Midi Dress

May 18 Jane Taylor London Moselle Hat in White

Feb 15 Prada Leather Pumps in Neutral

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