What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Queen Mathilde, Gowns

All tagged 7May25-Soph1

Sophie Habsburg Moneypenny Bag in Petrol

May 7

May 7 Sophie Habsburg Moneypenny Bag in Petrol

Countess of Wessex, Bags

Erdem Violetta Draped Crepe Midi Dress

May 7

May 7 Erdem Violetta Draped Crepe Midi Dress

Countess of Wessex, Dresses

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Prada Leather Pumps in Neutral

Feb 15

Feb 15 Prada Leather Pumps in Neutral

Countess of Wessex, Shoes