What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

Featured

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 7May25-V1

David Andersson Infinity Bracelet in Palladium

Feb 18

Feb 18 David Andersson Infinity Bracelet in Palladium

Crown Princess Victoria, Accessories, Bracelet

Toteme Slouch Waist Dress in Floral

Feb 13

Feb 13 Toteme Slouch Waist Dress in Floral

Crown Princess Victoria, Dresses

Toteme Evening Clutch

Sep 11

Sep 11 Toteme Evening Clutch

Princess Nina, Bags, Crown Princess Victoria

Engelbert Stockholm New York 66 Earrings

Nov 25

Nov 25 Engelbert Stockholm New York 66 Earrings

Crown Princess Victoria, Accessories, Earrings

Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Oct 14

Oct 14 Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Crown Princess Victoria, Shoes, Princess Sofia