What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 7Nov23-Soph

Gianvito Rossi Piper 85 Boots in Brown Suede

Dec 8

Dec 8 Gianvito Rossi Piper 85 Boots in Brown Suede

Countess of Wessex, Shoes

Gabriela Hearst Hannah Midi Dress

Nov 7

Nov 7 Gabriela Hearst Hannah Midi Dress

Countess of Wessex, Dresses

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Hermes Constance Amulette Pendant in Rose Gold

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Countess of Wessex, Accessories, Necklace

Sophie Habsburg Cleo Clutch in Brown Rose

Dec 26

Dec 26 Sophie Habsburg Cleo Clutch in Brown Rose

Countess of Wessex, Bags