What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7Oct24-Soph

Gabriela Hearst Luhan Shirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

Countess of Wessex, Tops

Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Countess of Wessex, Bottoms

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Aug 10

Aug 10 Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Countess of Wessex, Accessories, Bracelet

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Strathberry Crescent Shoulder Bag

May 17

May 17 Strathberry Crescent Shoulder Bag

Countess of Wessex, Bags