What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

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Charlotte Casiraghi, Tops

All tagged 7Oct24-Soph

Gabriela Hearst Luhan Shirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

Countess of Wessex, Tops

Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Countess of Wessex, Bottoms

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Aug 10

Aug 10 Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Countess of Wessex, Accessories, Bracelet

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Strathberry Crescent Shoulder Bag

May 17

May 17 Strathberry Crescent Shoulder Bag

Countess of Wessex, Bags