What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 8Apr15-Eug

Babaton Bennett Dress in Black

Jan 10

Jan 10 Babaton Bennett Dress in Black

Princess Eugenie, Dresses

Rebecca Minkoff Flirty Quilted Studded Leather Bag in Brown Leather

May 4

May 4 Rebecca Minkoff Flirty Quilted Studded Leather Bag in Brown Leather

Princess Eugenie, Bags