What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 8Jan25-Z2

Soek Billy Sunglasses in Clear Brown / Brown Gradient Lens / Walnut Wood Arms

Jan 12

Jan 12 Soek Billy Sunglasses in Clear Brown / Brown Gradient Lens / Walnut Wood Arms

Zara Phillips, Accessories, Sunglasses

Scanlan & Theodore Voile Floral Tiered Dress in Blue

Jan 12

Jan 12 Scanlan & Theodore Voile Floral Tiered Dress in Blue

Zara Phillips, Dresses

Aspinal of London Camera 'A' Bag in Tan Pebble

Jan 11

Jan 11 Aspinal of London Camera 'A' Bag in Tan Pebble

Zara Phillips, Bags

Tory Burch Miller Soft Sandals in Bourbon Miele

Jan 21

Jan 21 Tory Burch Miller Soft Sandals in Bourbon Miele

Zara Phillips, Shoes