What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 8Jan26-Soph

Penelope Chilvers Sinatra Boots in Biscuit Suede

Nov 29

Nov 29 Penelope Chilvers Sinatra Boots in Biscuit Suede

Countess of Wessex, Shoes

Bally Belted Jacket In Navy Wool

Oct 1

Oct 1 Bally Belted Jacket In Navy Wool

Countess of Wessex, Outerwear

Isabel Marant Oskan Moon Shoulder Bag

Feb 20

Feb 20 Isabel Marant Oskan Moon Shoulder Bag

Countess of Wessex, Bags