What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 8Jun14-A

Swarovski Better Butterfly Necklace

Jun 26

Jun 26 Swarovski Better Butterfly Necklace

Princess Sofia, Accessories, Necklace

Valerie SS14D48 Dress

May 24

May 24 Valerie SS14D48 Dress

Princess Sofia, Dresses

Viktoria Chan Blazer with Silver Stripe

May 24

May 24 Viktoria Chan Blazer with Silver Stripe

Princess Sofia, Outerwear