What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

Furla Iride Envelope Clutch

Princess Ingrid-Alexandra, Bags

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Princess Ingrid-Alexandra, Bags

All tagged 8Jun25-V1

Hugo Boss Deiana Jumpsuit in Dark Blue

Jun 8

Jun 8 Hugo Boss Deiana Jumpsuit in Dark Blue

Crown Princess Victoria, Jumpsuits

Gucci Aristographic Glittered Plexiglass Evening Clutch in Translucent

May 6

May 6 Gucci Aristographic Glittered Plexiglass Evening Clutch in Translucent

Crown Princess Victoria, Bags

Engelbert Stockholm New York 66 Earrings

Nov 25

Nov 25 Engelbert Stockholm New York 66 Earrings

Crown Princess Victoria, Accessories, Earrings

Rizzo Pointy Patent Leather Pumps in Purple

Oct 22

Oct 22 Rizzo Pointy Patent Leather Pumps in Purple

Crown Princess Victoria, Shoes

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace