What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

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October 20, 2026

Latest Find

Featured

Dries Van Noten Draped Top

Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

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Queen Mathilde, Tops

All tagged 8Mar24-Soph1

Sophie Habsburg Minuit Clutch in Fuchsia Satin

Mar 8

Mar 8 Sophie Habsburg Minuit Clutch in Fuchsia Satin

Countess of Wessex, Bags

Erdem Floral Print A Line Skirt

Mar 8

Mar 8 Erdem Floral Print A Line Skirt

Countess of Wessex, Bottoms

Erdem Floral Print Long Sleeve Shirt

Mar 8

Mar 8 Erdem Floral Print Long Sleeve Shirt

Countess of Wessex, Tops

Sportmax Selim Coat

Dec 13

Dec 13 Sportmax Selim Coat

Countess of Wessex, Outerwear