What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

Read more →

November 10, 2026

Latest Find

Featured

Marni Wood Bead Bucket Bag

Grand Duchess Maria Teresa, Bags

Marni Wood Bead Bucket Bag

Grand Duchess Maria Teresa, Bags

Read more →

Grand Duchess Maria Teresa, Bags

All tagged 8Mar24-Soph1

Sophie Habsburg Minuit Clutch in Fuchsia Satin

Mar 8

Mar 8 Sophie Habsburg Minuit Clutch in Fuchsia Satin

Countess of Wessex, Bags

Erdem Floral Print A Line Skirt

Mar 8

Mar 8 Erdem Floral Print A Line Skirt

Countess of Wessex, Bottoms

Erdem Floral Print Long Sleeve Shirt

Mar 8

Mar 8 Erdem Floral Print Long Sleeve Shirt

Countess of Wessex, Tops

Sportmax Selim Coat

Dec 13

Dec 13 Sportmax Selim Coat

Countess of Wessex, Outerwear