What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Silvia, Accessories, Necklace

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May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

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May 7 Prada Cotton Guipure Lace Midi Dress in Navy

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Crown Princess Mary, Dresses

May 3

May 3 Gucci Ace Web Sneakers in White

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Apr 30 Gucci Diamante Canvas Travel Bag in Grey/Brown

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May 19

May 19 LK Bennett Claudia Clutch in Eggplant

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Crown Princess Victoria, Bags

Apr 3

Apr 3 Prada Round Toe Pumps in Black Satin

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Apr 3

Apr 3 Prada Raso Clutch in Navy Satin

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 17 Gucci Equestrian Riding Cap in Black Velvet

May 7 Prada Cotton Guipure Lace Midi Dress in Navy

May 3 Gucci Ace Web Sneakers in White

Apr 30 Gucci Diamante Canvas Travel Bag in Grey/Brown

May 19 LK Bennett Claudia Clutch in Eggplant

Apr 3 Prada Round Toe Pumps in Black Satin

Apr 3 Prada Raso Clutch in Navy Satin

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