What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 8May25-Math

Natan Short Sleeve Midi Dress in Hot Pink

May 8

May 8 Natan Short Sleeve Midi Dress in Hot Pink

Queen Mathilde, Dresses

Sézane Lila Earrings in Fuchsia

Jun 26

Jun 26 Sézane Lila Earrings in Fuchsia

Queen Mathilde, Earrings, Accessories

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Christian Dior Lady Dior Clutch in Dusty Pink

Aug 3

Aug 3 Christian Dior Lady Dior Clutch in Dusty Pink

Princess Claire, Bags, Princess Marie, Queen Mathilde, Princess Charlene