What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 8Oct04

Prada Canvas & Croc Leather Shoulder Bag in Pink

Aug 6

Aug 6 Prada Canvas & Croc Leather Shoulder Bag in Pink

Bags, Crown Princess Mette Marit

Marc Jacobs Wool Knee-Length Coat in Black

Oct 25

Oct 25 Marc Jacobs Wool Knee-Length Coat in Black

Outerwear, Crown Princess Mette Marit