What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

August 22, 2026

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Featured

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

All tagged 8Oct12

Oct 9

Oct 9 Oscar de la Renta Bouclé Tweed Cropped Jacket in Red

Heaven

Queen Sofia, Outerwear

Aug 17

Aug 17 Prada Two-tone Shoulder Bag

Sarah Williams

Crown Princess Mary, Bags

Mar 23

Mar 23 Cartier Tank Francaise Watch in Yellow Gold

Heaven

Crown Princess Mary, Accessories, Watches, Charlotte Casiraghi

Feb 17

Feb 17 Hugo Boss Denna Stretch Wool Blend Dress in Black

Heaven

Crown Princess Mary, Dresses

Jan 23

Jan 23 Paule Ka Ribbed Suit Skirt

Sarah Williams

Duchess of Cambridge, Bottoms

Jul 4

Jul 4 Episode Angel Pumps in Black Suede

Sarah Williams

Duchess of Cambridge, Shoes

Jun 30

Jun 30 Paule Ka Suit Jacket in Burgundy

Sarah Williams

Duchess of Cambridge, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Oscar de la Renta Bouclé Tweed Cropped Jacket in Red

Aug 17 Prada Two-tone Shoulder Bag

Mar 23 Cartier Tank Francaise Watch in Yellow Gold

Feb 17 Hugo Boss Denna Stretch Wool Blend Dress in Black

Jan 23 Paule Ka Ribbed Suit Skirt

Jul 4 Episode Angel Pumps in Black Suede

Jun 30 Paule Ka Suit Jacket in Burgundy

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