What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 8Oct24-M

Hugo Grun Amethyst Negligee Necklace

Oct 10

Oct 10 Hugo Grun Amethyst Negligee Necklace

Crown Princess Mary, Accessories, Necklace

Jane Taylor Diamond Crepe Pleated Band in Purple

Oct 8

Oct 8 Jane Taylor Diamond Crepe Pleated Band in Purple

Crown Princess Mary, Hats

Carlend Copenhagen Vanessa Crocodile Clutch in Purple

Apr 29

Apr 29 Carlend Copenhagen Vanessa Crocodile Clutch in Purple

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Crown Princess Victoria, Shoes, Crown Princess Mary