What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 8Sept23-A

Self Portrait Kids Chiffon Ruffle Mini Dress

Sep 8

Sep 8 Self Portrait Kids Chiffon Ruffle Mini Dress

Princess Leonore, Princess Adrienne, Dresses

Hampton Classics Lilly Shoes

Sep 8

Sep 8 Hampton Classics Lilly Shoes

Shoes, Princess Adrienne, Princess Leonore