What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9Apr14-Eug

Zara Combined Faux Leather Blazer in Black

Sep 13

Sep 13 Zara Combined Faux Leather Blazer in Black

Princess Eugenie, Outerwear

Alice + Olivia Charlotte Tweed and Cotton-blend Dress

Jan 19

Jan 19 Alice + Olivia Charlotte Tweed and Cotton-blend Dress

Princess Eugenie, Dresses

Carvela Shilling High Heel Ankle Boots in Black

Sep 10

Sep 10 Carvela Shilling High Heel Ankle Boots in Black

Princess Eugenie, Shoes