What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 9Aug23-Bea

Le Chameau x Fairfax & Favor L'Alliance Wellington Boots in Vert Vierzon

Sep 1

Sep 1 Le Chameau x Fairfax & Favor L'Alliance Wellington Boots in Vert Vierzon

Zara Phillips, Shoes, Princess Beatrice

Uniqlo Padded Coat with Fur-Trim Hood

Dec 23

Dec 23 Uniqlo Padded Coat with Fur-Trim Hood

Princess Beatrice, Outerwear