What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 9Feb25-Meg1

La Ligne Marin Sweater in Navy

Feb 9

Feb 9 La Ligne Marin Sweater in Navy

Meghan Markle, Tops

Veronica Beard Beverly Skinny-Flare Jeans in Indigo

Feb 9

Feb 9 Veronica Beard Beverly Skinny-Flare Jeans in Indigo

Meghan Markle, Bottoms

Dôen Duccio Jacket in Castle Grey

Feb 9

Feb 9 Dôen Duccio Jacket in Castle Grey

Meghan Markle, Outerwear

Hermes Reversible Down Jacket

Feb 15

Feb 15 Hermes Reversible Down Jacket

Meghan Markle, Outerwear

Stuart Weitzman Sidemover Booties in Black Suede

Jun 26

Jun 26 Stuart Weitzman Sidemover Booties in Black Suede

Meghan Markle, Shoes