What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Holmenkollen Ski Festival

Mar 14, 2026

Norwegian Royal Family attends Holmenkollen Ski Festival

Mar 14, 2026

Mar 14, 2026

Latest Find

Featured

Marks & Spencer Leather Snaffle Waist Belt in Black

Zara Phillips, Accessories

Marks & Spencer Leather Snaffle Waist Belt in Black

Zara Phillips, Accessories

Zara Phillips, Accessories

All tagged 9Jan26

Calleija Petite Luli 18ct White Gold 10mm South Sea Pearl & Diamond Earrings

Feb 28

Feb 28 Calleija Petite Luli 18ct White Gold 10mm South Sea Pearl & Diamond Earrings

Zara Phillips, Accessories, Earrings

Rebecca Vallance Evolet Puff Sleeve Midi Dress

Feb 28

Feb 28 Rebecca Vallance Evolet Puff Sleeve Midi Dress

Zara Phillips, Dresses

Leo Lin Aubrey Palm Shirt Midi Dress in Scarlet

Feb 28

Feb 28 Leo Lin Aubrey Palm Shirt Midi Dress in Scarlet

Zara Phillips, Dresses

Barbour by ALEXACHUNG Elfie Jacket

Jan 9

Jan 9 Barbour by ALEXACHUNG Elfie Jacket

Duchess of Cambridge, Outerwear

Natan Sakura Top

Jan 9

Jan 9 Natan Sakura Top

HGD Stéphanie, Tops

Finlay & Co Tavistock Sunglasses in Champagne

Apr 20

Apr 20 Finlay & Co Tavistock Sunglasses in Champagne

Zara Phillips, Accessories, Sunglasses

Tilly Sveaas Small Interlock Bracelet in Gold

Apr 19

Apr 19 Tilly Sveaas Small Interlock Bracelet in Gold

Zara Phillips, Accessories, Bracelet

Aspinal of London Camera 'A' Bag in Tan Pebble

Jan 11

Jan 11 Aspinal of London Camera 'A' Bag in Tan Pebble

Zara Phillips, Bags

Tory Burch Miller Soft Sandals in Bourbon Miele

Jan 21

Jan 21 Tory Burch Miller Soft Sandals in Bourbon Miele

Zara Phillips, Shoes

Astley Clarke Solstice Bangle in 18ct Yellow Gold Vermeil

Jul 24

Jul 24 Astley Clarke Solstice Bangle in 18ct Yellow Gold Vermeil

Zara Phillips, Accessories, Bracelet

Dune London Belaire Court Shoes in Silver

Jun 4

Jun 4 Dune London Belaire Court Shoes in Silver

Zara Phillips, Shoes

Marc Jacobs Quilted Shoulder Bag in Black Leather

Jan 14

Jan 14 Marc Jacobs Quilted Shoulder Bag in Black Leather

Bags, Queen Margrethe

Cartier Tank Louis Cartier Watch in Yellow Gold with Brown Leather Strap

Jul 10

Jul 10 Cartier Tank Louis Cartier Watch in Yellow Gold with Brown Leather Strap

HGD Stéphanie, Accessories, Watches, Camille Gottlieb

Jimmy Choo Ellipse Clutch in Champagne Coarse Glitter

Dec 15

Dec 15 Jimmy Choo Ellipse Clutch in Champagne Coarse Glitter

Zara Phillips, Bags

Penelope Chilvers Long Tassel Boots

Jun 29

Jun 29 Penelope Chilvers Long Tassel Boots

Duchess of Cambridge, Shoes, Crown Princess Mette Marit, Queen Mathilde