What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Jul11-A

Jenny Packham De Gournay Silk Dress

Dec 3

Dec 3 Jenny Packham De Gournay Silk Dress

Duchess of Cambridge, Dresses

Kiki McDonough Classics Pear Drop Earrings in Citrine

Jun 29

Jun 29 Kiki McDonough Classics Pear Drop Earrings in Citrine

Duchess of Cambridge, Accessories, Earrings

LK Bennett Natalie Clutch

Jun 27

Jun 27 LK Bennett Natalie Clutch

Duchess of Cambridge, Bags

LK Bennett Silver Cross-Strap Sandals

Jun 27

Jun 27 LK Bennett Silver Cross-Strap Sandals

Duchess of Cambridge, Shoes