What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 9Jul11-A

Jenny Packham De Gournay Silk Dress

Dec 3

Dec 3 Jenny Packham De Gournay Silk Dress

Duchess of Cambridge, Dresses

Kiki McDonough Classics Pear Drop Earrings in Citrine

Jun 29

Jun 29 Kiki McDonough Classics Pear Drop Earrings in Citrine

Duchess of Cambridge, Accessories, Earrings

LK Bennett Natalie Clutch

Jun 27

Jun 27 LK Bennett Natalie Clutch

Duchess of Cambridge, Bags

LK Bennett Silver Cross-Strap Sandals

Jun 27

Jun 27 LK Bennett Silver Cross-Strap Sandals

Duchess of Cambridge, Shoes