What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 9Jul17

Zara Flower Embroidered Shirt

Apr 30

Apr 30 Zara Flower Embroidered Shirt

Camille Gottlieb, Tops

Zara Embellished Denim Sandals

Apr 17

Apr 17 Zara Embellished Denim Sandals

Camille Gottlieb, Shoes

Zara Crepe Blazer in White

Aug 12

Aug 12 Zara Crepe Blazer in White

Princess Stephanie, Outerwear, Princess Madeleine, Princess Alexia, Camille Gottlieb