What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

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Princess Madeleine, Shoes

All tagged 9Jun10

Emporio Armani Strapless Flower Print Maxi Dress

Aug 13

Aug 13 Emporio Armani Strapless Flower Print Maxi Dress

Princess Charlene, Dresses

Magrit Platform Pointed Pumps in Light Pink Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Light Pink Suede

Queen Letizia, Shoes

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories