What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 9Mar11-Bea

Pied a Terre Atessa Mary Jane Heels in Black

Aug 30

Aug 30 Pied a Terre Atessa Mary Jane Heels in Black

Princess Beatrice, Princess Eugenie, Shoes

Stella McCartney Rivet Clutch in Black

May 2

May 2 Stella McCartney Rivet Clutch in Black

Princess Beatrice, Princess Eugenie, Bags

Alexander McQueen Waist Belt in Black

Jan 17

Jan 17 Alexander McQueen Waist Belt in Black

Princess Beatrice, Accessories

Issa Strapless Lace Dress in Red

Dec 27

Dec 27 Issa Strapless Lace Dress in Red

Princess Beatrice, Dresses