What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 9Mar16

Prada Grosgrain Bow Jacket

Oct 28

Oct 28 Prada Grosgrain Bow Jacket

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Outerwear

Claes Iversen FW15 Wool Trousers in Orange

Jan 22

Jan 22 Claes Iversen FW15 Wool Trousers in Orange

Queen Maxima, Bottoms

Elizabeth and James Vanna Embellished Layered Top

Sep 2

Sep 2 Elizabeth and James Vanna Embellished Layered Top

Princess Beatrice, Tops

Isabel Marant Arnie Boots in Black Leather

Feb 18

Feb 18 Isabel Marant Arnie Boots in Black Leather

Princess Beatrice, Shoes

Seraphine Striped Empire Line Maternity Blouse

Dec 23

Dec 23 Seraphine Striped Empire Line Maternity Blouse

Princess Sofia, Tops