What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Mar23-MC

Zimmermann Confetti Tie Neck Dress

Nov 24

Nov 24 Zimmermann Confetti Tie Neck Dress

Crown Princess Marie Chantal, Dresses

Gabriela Hearst Demi Bag in Black Crocodile

Sep 19

Sep 19 Gabriela Hearst Demi Bag in Black Crocodile

Bags, Crown Princess Marie Chantal