What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 9Mar25-V

Longchamp Le Pliage Green XL Travel Bag

Mar 9

Mar 9 Longchamp Le Pliage Green XL Travel Bag

Crown Princess Victoria, Bags

Ebba Brahe Shoot the Stars Earrings

Jan 27

Jan 27 Ebba Brahe Shoot the Stars Earrings

Crown Princess Victoria, Accessories, Earrings

Edblad Mom Ring in Vanilla Steel

Jul 15

Jul 15 Edblad Mom Ring in Vanilla Steel

Crown Princess Victoria, Rings, Accessories

Prada Fur Lined Ankle Boots

Jan 12

Jan 12 Prada Fur Lined Ankle Boots

Crown Princess Victoria, Shoes

J Lindeberg Watson Ski Pants

Oct 5

Oct 5 J Lindeberg Watson Ski Pants

Crown Princess Victoria, Bottoms