What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 9Mar26-Soph1

Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Mar 10

Mar 10 Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Countess of Wessex, Outerwear

Penelope Chilvers Tuesday Top in Indigo

Nov 17

Nov 17 Penelope Chilvers Tuesday Top in Indigo

Countess of Wessex, Tops

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings