What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The British Royal Family attends Commonwealth Day Service

Mar 10, 2026

The British Royal Family attends Commonwealth Day Service

Mar 10, 2026

Mar 10, 2026

Latest Find

Featured

Georg et Arend Rosé Wool Dress

Queen Silvia, Dresses

Georg et Arend Rosé Wool Dress

Queen Silvia, Dresses

Queen Silvia, Dresses

All tagged 9Mar26-Soph1

Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Mar 10

Mar 10 Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Countess of Wessex, Outerwear

Penelope Chilvers Tuesday Top in Indigo

Nov 17

Nov 17 Penelope Chilvers Tuesday Top in Indigo

Countess of Wessex, Tops

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings