What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9May21-Bea

Dundas Butterfly-Print Face Mask

Dec 20

Dec 20 Dundas Butterfly-Print Face Mask

Princess Beatrice, Accessories

Maje Guesna Jacket in Green

May 12

May 12 Maje Guesna Jacket in Green

Princess Beatrice, Outerwear

Gucci Ace Bee-Embroidered Sneakers in White

Oct 28

Oct 28 Gucci Ace Bee-Embroidered Sneakers in White

Princess Beatrice, Shoes