What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 9May23-TSD

Muzungu Sisters Julia Dress in Bird of Blessing

Jul 8

Jul 8 Muzungu Sisters Julia Dress in Bird of Blessing

Tatiana Casiraghi, Dresses

Superga 2750 Cotu Classic Trainers in White

Jun 29

Jun 29 Superga 2750 Cotu Classic Trainers in White

Duchess of Cambridge, Shoes, Tatiana Casiraghi, Princess Sofia, Queen Silvia, Crown Princess Victoria, Princess Ingrid-Alexandra, Beatrice Casiraghi, Autumn Phillips, Crown Princess Mette Marit, Charlotte Casiraghi, Prince Alexander, Zara Phillips