What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

Read more →

November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Read more →

Countess of Wessex, Shoes

All tagged 9May25-E

Maria Nilsdotter Single Love Faceted Earrings

Apr 30

Apr 30 Maria Nilsdotter Single Love Faceted Earrings

Princess Estelle, Accessories, Earrings

Bellerose Azucar Overshirt Jacket

Jul 13

Jul 13 Bellerose Azucar Overshirt Jacket

Princess Estelle, Outerwear