What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 9May25-E

Maria Nilsdotter Single Love Faceted Earrings

Apr 30

Apr 30 Maria Nilsdotter Single Love Faceted Earrings

Princess Estelle, Accessories, Earrings

Bellerose Azucar Overshirt Jacket

Jul 13

Jul 13 Bellerose Azucar Overshirt Jacket

Princess Estelle, Outerwear