What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 9Nov22-Soph

M&S Poppy Collection Sparkle Collection

Nov 12

Nov 12 M&S Poppy Collection Sparkle Collection

Countess of Wessex, Accessories, Brooches

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Valentino Lace Cocktail Dress in Black

Feb 18

Feb 18 Valentino Lace Cocktail Dress in Black

Countess of Wessex, Dresses