What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

Read more →

November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 9Nov23-Max

Hermes Birkin Bag in Grey

Nov 14

Nov 14 Hermes Birkin Bag in Grey

Queen Maxima, Bags

Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Green/Grey

Jan 26

Jan 26 Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Green/Grey

Outerwear, Queen Maxima, Crown Princess Mette Marit