What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 9Nov24-Max

Natan Farce Wool Cape in Reversible Beige/Camel

Feb 15

Feb 15 Natan Farce Wool Cape in Reversible Beige/Camel

Queen Maxima, Outerwear

Hermes Jige Elan 29 Clutch

Sep 6

Sep 6 Hermes Jige Elan 29 Clutch

Queen Maxima, Bags, Princess Catharina-Amalia

Gianvito Rossi Laura 85 Knee Boots in Nude Leather

Feb 8

Feb 8 Gianvito Rossi Laura 85 Knee Boots in Nude Leather

Queen Maxima, Shoes, Princess Ariane

Natan Couture Satin Wide Leg Trousers

Sep 25

Sep 25 Natan Couture Satin Wide Leg Trousers

Queen Maxima, Bottoms