What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Oct08

Marc Jacobs Polka Dot Jacket

Aug 23

Aug 23 Marc Jacobs Polka Dot Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Kenzo Black Embroidered Jacket

Apr 10

Apr 10 Kenzo Black Embroidered Jacket

Grand Duchess Maria Teresa, Princess Alexandra, Outerwear

Prada Bow Croc Ballet Flats in Navy

Feb 23

Feb 23 Prada Bow Croc Ballet Flats in Navy

Shoes, Crown Princess Mette Marit

Burberry Textured Bell Sleeve Jacket in White

Mar 30

Mar 30 Burberry Textured Bell Sleeve Jacket in White

Queen Letizia, Outerwear