What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 9Oct08

Marc Jacobs Polka Dot Jacket

Aug 23

Aug 23 Marc Jacobs Polka Dot Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Kenzo Black Embroidered Jacket

Apr 10

Apr 10 Kenzo Black Embroidered Jacket

Grand Duchess Maria Teresa, Princess Alexandra, Outerwear

Prada Bow Croc Ballet Flats in Navy

Feb 23

Feb 23 Prada Bow Croc Ballet Flats in Navy

Shoes, Crown Princess Mette Marit

Burberry Textured Bell Sleeve Jacket in White

Mar 30

Mar 30 Burberry Textured Bell Sleeve Jacket in White

Queen Letizia, Outerwear