What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 9Oct24-Eug

Max Mara Leisure Alessio A-Line Skirt in Tortora

Oct 15

Oct 15 Max Mara Leisure Alessio A-Line Skirt in Tortora

Princess Eugenie, Bottoms

Massimo Dutti Summer Jacket in Khaki

Oct 15

Oct 15 Massimo Dutti Summer Jacket in Khaki

Princess Eugenie, Outerwear

Chanel Studded Quilted Flap Bag in Black

Nov 27

Nov 27 Chanel Studded Quilted Flap Bag in Black

Princess Eugenie, Bags

Aya Mosi-oa-tunya Earrings in Emerald

Feb 27

Feb 27 Aya Mosi-oa-tunya Earrings in Emerald

Princess Eugenie, Accessories, Earrings

Isabel Marant Lokyo Knee Boots in Black Suede

Sep 17

Sep 17 Isabel Marant Lokyo Knee Boots in Black Suede

Princess Eugenie, Shoes